Job Title: Performance Marketing Manager

Location: Clarendon House, Farnham, Surrey

Hours: Full time, permanent. Monday-Friday, 9:00am to 5:30pm

About the Role

We are looking for a Performance Marketing Manager to be the commercial growth engine of the Marketing team. You will drive measurable, sustainable business growth through data-driven and performance-led marketing strategies. The role owns the full patient lifecycle – acquisition, conversion, retention, referral and reactivation – with a strong focus on maximising ROI and customer lifetime value.

Working in close partnership with the Marketing Technology Lead, this role ensures marketing strategies, technology, data and digital experiences which are tightly aligned to deliver scalable growth.

Main Duties and Responsibilities

Growth Strategy & Lifecycle Ownership

Own and continuously optimise the end-to-end patient lifecycle, including acquisition, conversion, retention, referral, and reactivation

Build and execute comprehensive growth strategies informed by patient insights, performance data, and business objectives

Identify and prioritise growth opportunities across channels, journeys, and touchpoints

Digital & Technology Collaboration

Partner closely with the Marketing Technology Lead to drive growth through innovative digital marketing and technology solutions

Collaborate on CRO, experimentation, landing page optimisation, tracking, and attribution

Ensure marketing requirements are translated into effective, scalable digital experiences

Performance Marketing & Campaign Management

Lead the planning, execution, and optimisation of performance-based marketing campaigns across paid search, paid social, display, and other digital channels

Drive a test-and-learn culture to improve acquisition efficiency and conversion rates

Ensure campaigns align with overall growth, brand, and business objectives

Data, Insights & Optimisation

Define, monitor, and report on key performance indicators (KPIs) across growth and performance marketing activities

Use insights to inform strategy, budget allocation, and campaign optimisation

Work with digital and analytics teams to ensure accurate tracking and performance measurement

Budget & ROI Management

Own and manage the paid marketing budget, ensuring efficient allocation to maximise ROI

Monitor spend and performance against targets and forecasts

Provide recommendations for scaling, pausing, or reallocating investment

Team Leadership & Development

Line manages the Direct Marketing Manager and Marketing Executives

Set clear objectives, priorities, and performance expectations

Coach, develop, and support team members to build high-performing growth capability

Foster a culture of accountability, experimentation, and continuous improvement

Retention, Referral & Reactivation

Lead the development and execution of referral and loyalty programmes to drive advocacy and increase lifetime value

Develop and implement strategies to re-engage inactive or churned patients

Partner with email and lifecycle teams to support personalised and automated retention initiatives

Collaboration & Stakeholder Management

Work closely with creative, content, digital, and product teams to develop compelling, high-performing marketing assets

Act as a key growth partner to senior stakeholders, aligning marketing activity with business priorities

Reporting & Continuous Improvement

Deliver regular, insightful performance reports to the senior management team

Highlight key metrics, trends, risks, and growth opportunities

Stay up to date with digital marketing trends, platforms, and technologies

Why Join Leightons Opticians & Hearing Care?

With over 90 years of family heritage, Leightons is built on a foundation of care, trust, and personal service. We foster a close-knit, supportive environment where every team member is valued. Our shared goal is to achieve 100% customer satisfaction through an individual approach to every patient.

You’ll be joining a company that invests in your growth, encourages development, and promotes a friendly, inclusive workplace culture.

What We're Looking For

Significant experience in a performance or growth marketing role with proven commercial impact
Demonstrable success managing paid media budgets and delivering measurable ROI
Strong expertise across paid search, paid social, display and digital acquisition channels
Excellent understanding of attribution models, tracking, and performance analytics (GA4, tag management, conversion tracking)
Experience optimising conversion funnels and driving CRO initiatives
Strong budget management and forecasting capability
Proven experience line managing and developing high-performing teams
Experience reporting to senior stakeholders with clear, insight-led performance reporting
Strong understanding of full lifecycle marketing (acquisition through to retention and reactivation)
Evidence of delivering scalable growth through data-driven marketing strategies
Experience improving customer lifetime value and reducing cost per acquisition
Track record of implementing test-and-learn frameworks to improve performance

Equality & Inclusion

Leightons Opticians & Hearing Care is committed to promoting equal opportunities and fostering a workplace where diversity and inclusion are valued. We provide a working environment free from discrimination and ensure all employees and applicants are treated with dignity and respect, regardless of age, disability, gender, race, religion, sexual orientation, or any other protected characteristic.

Note: Applicants who have been unsuccessful in the past 12 months should not reapply for the same role.

Senior Performance Marketing Manager