Join Leightons as a Social Media Manager!

Location: Head Office, Farnham
Job Type: Full-time, Permanent
Salary: Dependent on experience

Why Join Us?

• Competitive salary
• Opportunities for career development and training
• A supportive and friendly team environment
• Company benefits including health cash plan and staff discounts

About Us:

Leightons Opticians & Hearing Care has been a family-run business since 1928. With a commitment to exceptional eye and hearing care, we take pride in delivering outstanding customer service and using the latest technology to ensure our customers receive the best possible care. We are now seeking an experienced Social Media Manager to join our growing marketing team.

The Role:

As a Social Media Manager, you will be responsible for developing social-first campaign ideas, guiding and monitoring our presence across multiple social media platforms to drive brand awareness, generate leads, and contribute to company growth.

Key Responsibilities:

• Social Media Strategy: Create, plan, and implement social media campaigns that align with business objectives. Drive new initiatives based on market segments to acquire new customers and retain existing ones.
• Content Strategy: Create, produce, and deliver engaging content using scheduling tools. Develop, launch, and manage competitions that promote our brand to new audiences.
• Community Engagement: Optimise content to encourage community interaction and engagement. Manage and facilitate communities, working closely with our Customer Services team to respond to social media posts.
• Tracking Performance: Analyse campaign data to measure success and optimise campaigns.
• Collaborating with Teams: Work with marketing, creative, sales, and other teams to develop ideas and take wider teams on the journey.
• Building Relationships: Work with cross-functional teams, external agencies, and partners.
• Managing Budgets: Allocate resources and manage campaign budgets and timelines, executing and implementing changes to achieve cost efficiencies.
• Project Management: Ensure campaigns are delivered to the target audience on time, within budget, and in the most effective manner.
• Communicating Results: Present campaign performance to stakeholders across the company. Monitor and react to metrics and reports to enable senior management to understand activity and take necessary actions.
• Competitor Analysis: Identify consumer trends that could impact future campaigns and analyse competitor activity. Stay updated with the latest media trends, tools, and techniques.
• Ensuring Compliance: Ensure campaigns comply with legal and regulatory requirements.
• Marketing Efficiencies: Identify opportunities to establish and document processes and structures for future business development.

What We’re Looking For:

• Proven experience in social media management, ideally in healthcare or retail
• Strong strategic and analytical skills
• Expertise in social media platforms and content creation
• A creative and innovative approach to digital marketing
• Excellent communication and project management skills

Equality & Diversity:

We are committed to promoting equal opportunities in employment and creating a workplace culture in which diversity and inclusion are valued, and everyone is treated with dignity and respect. As part of our zero-tolerance approach to discrimination in any form, you and any job applicants will receive equal treatment regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation (Protected Characteristics).

Ready to Make a Difference?

If you’re passionate about social media and want to make a real impact within a supportive and growing team, apply today and help us continue to deliver exceptional service to our customers!

Applicants who have been unsuccessful in the past 12 months should not reapply for the same job role.